What an SEO company does for a Dublin business

Audit and research

The first thing an SEO company does is find out what it is dealing with. It crawls the website to see what search engines can and cannot read. It looks up what the site already ranks for, and where. It lists the queries the client's customers actually use, and checks who ranks for them now. The output is a written audit with problems and opportunities ordered by likely impact. If you never receive that document, the audit was a sales call.

Technical work

Technical SEO is the unglamorous part: making sure pages load quickly, render on a phone, are not duplicated under several addresses, carry the right structured data, and are listed in a sitemap the search engine can read. None of it is visible to a customer. All of it decides whether the rest of the work can be seen at all. A company that starts writing blog posts before fixing a site that cannot be crawled has the order wrong.

Content and on-page work

On-page SEO is the part a client can read. Each page that is meant to rank for a query needs a title that says what it is, a heading that says it again in plain words, body text that answers what the searcher wanted, and links to the pages that answer the next question. New pages are written where the audit found queries with no page to answer them. Existing pages are rewritten where they answer the wrong question, or answer it badly.

Local SEO and Google Business Profile

For most Dublin businesses, the Google Business Profile produces more calls than the website. An SEO company claims and verifies the profile, sets the right categories and service areas, keeps hours and details accurate, adds photos and posts, and sets up a way of asking customers for reviews and answering them. It then measures where the business appears in the local pack across the area it serves, because the answer differs street by street. Choosing a local SEO company covers what to ask about this work specifically.

Links and citations

Search engines treat links from relevant, trustworthy sites as evidence that a page is worth showing. An SEO company earns them by making pages worth linking to, by asking sites that already mention the business to link, and by getting the business listed where its competitors are listed. For a local business the listings, called citations, matter as much as the links, and their name, address and phone details must match everywhere. Buying links in bulk is against Google's published policies and is a red flag in any proposal.

Reporting and adjustment

Once a month, a good SEO company tells the client what changed: which queries moved, how much organic traffic arrived and from where, and what that traffic did, measured in enquiries, calls, bookings or sales. It also says what was done that month and what comes next, and it changes the plan based on what the numbers show. What an SEO report should show sets out the minimum. A report that stops at a ranking chart is a report that avoids the question of whether the work is paying for itself.

How to tell the work was done

Every part above leaves an artefact: an audit document, a change log, new or rewritten pages with dates, a profile with recent posts and answered reviews, a list of new listings and links, and a monthly report. Ask for them. A company that has done the work will have them to hand. This is the practical form of criterion two on the criteria page, and it is why the selection guide puts so much weight on what a company is willing to write down.

How this relates to SEO Agency Dublin

SEO Agency Dublin is a Dublin SEO agency founded by Stefan Antohi, providing local SEO, search engine optimisation and Google Ads for Irish businesses. Its own description of its local SEO service is on its site and is not restated here. How the agency measures against the six criteria is on the agency page.